One Percent For Water

Let's Create A Better Future For Our Waters.


We donate 1% of our total sales revenue to funding freshwater preservation projects, because we believe the future of angling, and fish, is directly linked to the health of our waters.

Our goal is to create real change and align ourselves with anglers who value a serious commitment to our environment.

That’s why we pledge 1% of our income to projects that affect real positive change to our waters, right here in the U.K.

For the benefit of all fish, anglers and our environment, we pledge 1% of our income to preserve and restore our waters.

Anglers Against Pollution

Through the Anglers Against Pollution campaign, by lobbying government to enforce existing laws against polluters - who are often large corporations – through the environment agency.

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Love Fishing, Love Nature

There are many reasons why we love fishing. For many though (almost 90% of anglers according to the National Angling Survey), the main reason is being close to nature, escaping crowds and day to day life, and being part of the great outdoors, as we should be.


Love Fishing Love Nature aims to highlight just that – angler’s love for the great outdoors, and to showcase the great work many clubs, fisheries and individuals are doing to protect the environment and the waters we fish. As anglers, we are the stewards of our waters. 

The campaign aims to showcase and lead on how organisations and individuals can contribute to improving biodiversity around our waters and contribute to greater habitat improvement. 

Keep your eyes peeled on feeds from the Angling Trust and Aptus as we share their great work to learn more over the coming months. 

For now – get involved, share your experiences, photos or videos where you’ve captured a special moment with nature in your angling. We know it’s not just pictures of PB’s on your camera reel! 

Follow and contribute to the hashtag #LoveFishingLoveNature on social media.

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What can anglers do to support this?

Sign the Petition

Sign the Angling Trusts’ petition by clicking here.

Join the Trust

Join the Angling Trust by clicking here.

Pledge Support

Pledge your support by clicking here.

Buy a T-Shirt

Buy a T-Shirt by clicking here.

Get a Badge & Sticker Pack

Order your Enable Badge, Car and Bucket Sticker Pack from our store.

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